Raketa “BIG ZERO” Azur Blue
Start your summer with the Big Zero
Raketa is introducing a new version of its emblematic model, Big Zero, featuring silver-hued numerals on an azur dial with an azur strap.
The combination of an azur dial with silver-hued numerals and distinctive triangles and hands gives the minimalist Big Zero Azur Blue model a touch of ease and elegance. The silver hands and indexes change their colour shades from almost white to graphite depending on the viewing angle and light level. When sunlight hits the dial, the watch starts sparkling with brightest colours.
The azur colouring on the front of the Big Zero model is complemented by an azur rotor on the back with strap lining in the signature red of Raketa. The back of the watch reveals the beautifully decorated automatic movement which is entirely produced by the Raketa Watch Factory in Saint-Petersburg.
Designed under the creative direction of Pavel Keiv, the Big Zero Azur Blue is going to be part of the Raketa BIG ZERO main collection but will be released in limited quantities, the first of which this year consists of 100 pieces.
The origins of this bold design
When asked what inspired Soviet designers to create this bold design with a big 0, old specialists of the Raketa factory answer that it is simply more logical to start counting time from 0. Indeed, time, like everything else in our lives, always begins from 0.
With this radically innovative concept, the Big Zero watch is at the avant-garde of time reading: time starts from 0, not from 12! It directly challenges the worldwide established convention that there should always be a 12 on the dial.
Watch lovers from all over the world must have related to this concept because this Soviet Raketa watch quickly gained mainstream worldwide popularity and was nicknamed “Big Zero”.
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