Russia has always been an enigmatic place. It is a land of contrasts, where the greatest of joys meet the sharpest of sorrows, where the heights of genius meet the depths of stupidity and where the most beautiful of things, meet the darkest of objects. We would like to follow in the footsteps of Dostoevsky, Stravinsky and Chagall, in expressing the beauty and absurdity of the Russian soul through the art of watchmaking.
Russia has always been at the avant garde. From our art and music, to our revolutions and science, we have always been a nation that has done things differently. When Igor Stavinsky played his “Rite of Spring” for the first time in 1913, the Parisian audience found the music so bizarre and outrageous, that they tore the chairs from the opera house floor and hurled them onto the stage: in destroying all the classic traditions, he created a new artistic expression. And in the sixties, while everybody’s thinking was grounded in the confines of their Earthly reality, Russia shocked everyone, by building a rocket, putting a man inside it, and sending it to space, opening a whole new dimension to our civilisation.
We would like to continue Russia’s legacy of dabbling with the great, the reckless and the absurd, by making watches with round hands, backwards movements and inventive designs : celebrating art, and opening new horizons for watchmaking, just as Gagarin’s first ever manned space flight brought a new, cosmic dimension to mankind.